Published on August 05, 2021. One key difference is in how Rihanna marketed Fenty Beauty which Time magazine noted as being part of the genius behind the success of the brand. For example, if Rihanna had skimped on the quality of her products, influencers and social media followers could have easily turned against her just like they did with Kylie Jenners brand, Kylie Beauty. When Fenty Beauty launched in 2017, it was named by TIME as one of the best inventions of that year. The brand went live in 17 countries on the same day at the same hour (regardless of time zones) with a completely omnichannel marketing strategy. ThenRihanna spent over two years to create the right formulationsbefore the product dropped. Rihanna and her team went with a very inclusive approach to her line. LVMH reported a nine per cent surge in revenue from its beauty brands in 2019 compared with the previous year, powered by Dior, Givenchy and Fenty Beauty by Rihanna. Fenty Beauty also saw record signups for future communications: email signups increased 800% and text opt-ins lifted 40%, continuing long after the launch. PART 1.A. Kendo Brands Summer Internship is a paid ($22.00 per hr) ten-week program where you . Fenty Beauty still practices inclusion through their social media pages. This full-coverage, long-wearing formula is what set Fenty Beauty apart from the day the brand launched. Do you like this content? However, instead of just adding her name to a brand to ensure it sold, her focus was on producing popular products that put customers first. 6 shades Fenty Glow Heat. Combining the scents of magnolia, blueberry, bergamot, tangerine, incense, Bulgarian rose absolute, and more Fenty's scent is all at once vibrant and seductive. We received photos of lines forming outside of our retailers stores around the world. Fenty Beauty made the case for inclusivity and won. pic.twitter.com/6FoFIaI3f4, A post shared by FENTY BEAUTY BY RIHANNA (@fentybeauty). Meanwhile, Fenty always managed to include and celebrate all their consumers, regardless of their ethnicity. Honda generators by HondaV. However, what is impressive is its blend of content which includes testimonies and reviews from some of the most respected influencers in the beauty industry. The results exceeded all of our expectations. Fenty shocked the beauty scene in Sept. 2017 with its disruptive approach to inclusive makeup. send an inquiry here: LMD is a Women Owned Small Business (WOSB), Understanding Silent Disabilities Is Essential For a Healthy Workplace, LMD Proudly Announces Leadership Promotions, LMD Rises to Top Positions on Annual GL100 List of Federal Marketing Communications Leaders, Shifting the Paradigm of Public Service to Secure our Nations Future: Three Bold Changes To Bridge The Government Talent Gap, The Evolution of a Small Business with a Big History, Open Sesame: How to Get Meaningful Responses From Your Research Interviews, How Effective Leaders Approach Communication, 5 Steps to Successfully Present Your Concepts, When it Comes to Research, Go Backward, Not Forward, Energy Management is the New Time Management. . While most beauty brands have a 1% fan engagement on average, Fenty Beauty's Instagram account was able to reach 10.41%, and generated almost 80K influential posts within the first month . had which was having to mix 23 foundation shades to get their perfect shade. She had the existing brand recognitionand she wanted to prove her products were high quality. Simply put, Fenty Beauty produced a higher quality product than its competitors. At the October 2020 Savage x Fenty fashion show, where the star showcased her latest lingerie line, plus-sized models were used to show the stars first-ever line of male underwear. Once again, Rihanna has managed to walk the fine line between being aspirational yet accessible with her products. Additionally, Fenty displayed a diverse range of models from different backgrounds, ethnicities, and styles in their campaign launch video. Here are 4 steps they follow, Why durable solutions are needed to build the future of audiences, A data-privacy team can support your privacy transformation. And, just like Rihanna's other products, is extremely well-thought-out and sticks to the brand's visual identity. To explore this content and receive communications from Google, please sign in with an existing Google account. "It's terribly frustrating. Other beauty brands with a diverse range of shades did not make marketing themselves as brands serving all as a central part of their business model. The brand encourages its customers to make use of the hashtags to post their content when they make use of Fenty Beauty products. Sharing marketing knowledge and things i find interesting. It is no coincidence that theres also a focus on some performative elements like bright gold highlighters. You will critically evaluate how Shopee has grown under the leadership of its, IMC plan is Roomba's iRobot j7+. In addition to focusing on inclusivity one of Rihannas best moves was choosing the right partner and deciding to launch offline and online at the same time. By using our services, you agree to our use of cookies. Heres how, Customers want control over their data and wont hesitate to switch brands to get it, Global Insights Briefing: Holiday takeaways for marketers, From solar panels to spa days, see how 2022s top searches set the stage for 2023. The promo image expertly highlighted this by showing off the foundations color pallet on real models. Even though not all of Rihannas social media followers purchase Fentys products, theyre well aware of the brand. Rihanna is the globe's newest billionaire, landing on Forbes' list of America's Self-Made Women, where her net worth is estimated to be $1.7 billion. The beauty company consists of affordable makeup products for the face, lip, cheeks, and eyes, as well as . Since the influencers are raising awareness of the products, the brand could reach potential customers in different locations. Though her . But thats not where Rihannas social media prowess ends the Fenty brand has also been extremely active on YouTube. Partnering up with super-star influencers also helped Fentys sales grow by generating Media Impact Value (MIV). Built around Rihanna's persona, Fenty Beauty has a mandate of inclusivity: "Beauty for All", focused on a wide range of shades for traditionally hard-to-match skin tones, with formulas that work for all skin types and pinpoint universal shades. This makes it easier to track User Generated Content and helps to build a beauty community of Fenty Beauty users who can also follow the hashtag to see how other consumers are making use of their products. While this might be a bit much for other brands, when you consider the fact that Fenty Beauty is a global brand it all begins to make sense to post that frequently. Our dream was to create the biggest brand launch in beauty history. In every product I was like, There needs to be something for a dark-skinned girl; there needs to be something for a really pale girl; there needs to be something in-between. You want people to appreciate the product and not feel like: Oh thats cute, but it only looks good on her.. Fentys launch was explosive because it took place during a critical time in the makeup and fashion industry: New York Fashion Week. Many top brands immediately expanded their range after the Fenty launch, and it belittled earlier claims that it was too difficult to achieve this. Hinted at in its beauty for all tagline, Fenty offers products in 40 shades for each and every skin tone and undertone meaning its target audience is quite all-encompassing. Since 2005, Rihanna sold over a total of 250 million records worldwide, making her one of the best-selling artists of all time. The brand doesnt rely solely on Rihannas profile as Fenty also has a dedicated Instagram page with over 10 million followers. Within Fenty Beauty's first 15 months in business it made $570 million in revenue. Thank you @rihanna!!! From social media to influencer marketing, the brand has successfully spread the word about its products. The line includes 40 different foundation shades, as well as a wide range of lipsticks, eyeshadows, and blushes. Call us at 301-498-6656 or This multi-talented superstar stormed the music industry, and to date has won 9 Grammys, 13 American Music Awards, and 12 Billboard Music Awards. Expertise from LMD communications gurus to help you market smarter. For example, Make Up For Ever even stated, in an Instagram post after the launch of Fenty Beauty: 40 shades is nothing new to us. The bigger question is how did Rihanna manage to disrupt when others failed to barely innovate? Check here for some name suggestions and tips on creating catchy fashion house names. One is that, according to McKinsey analysis, the upstarts are almost all single-brand beauty companies, which account for almost 50 percent of the $2.7 billion in venture-capital (VC) investments the beauty industry has received since 2008 (Exhibit 2) and 80 percent of VC funding in 2017. Rihanna understood women with darker skin and special skin conditions struggled to find makeup that was suited for their skin. Furthermore, Fentys products are incredibly high-quality. Inclusion was more than the number of shades; it was the well-crafted nuance of each shade in the range that also served as a proof point. Rihanna-backed cosmetics company Fenty was not afraid to break out and go its own way when it launched in late 2017. $32.00. This latest example of Fenty embracing diversity has allowed the brand to connect with a new target audience that was previously ignored: plus-size men. The brands Twitter account (boasting 755.4K followers), functions in a similar way mainly posting and retweeting memes and promotional content. Fenty Beauty first launched with 40 beautiful shades of foundation and today we have 50. The highly-rated, cult-fave foundation has a whopping 59 shades, and the brand continues. Speaking about Fenty Beauty Rihanna said that shewanted it to be right and never wanted it to be a rushed project. I always wanted it to be something that was respected and if I feel like Im not there yet, Im not even gonna make an attempt.Speaking about Fenty Beauty, a customer namedShavonne Fagan said:"before Fenty came out there were only three foundations I could find that matched my skin and only one that got my undertone right." In the same vein as her Instagram posts, these videos show the casual, authentic side of both Rihanna and Fenty making it easy for viewers to relate. Fenty has been at the forefront of the cosmetic industry since its launch. In doing so, Fenty has been able to appeal directly to consumers from ethnic minorities who might have felt excluded by other brands' mainly white, Euro-centric marketing. Innovative and forward thinking, Fenty promotes inclusivity for all. Gloss Bomb Heat Universal Lip Luminizer + Plumper. Consumers wanted a diverse beauty product that promoted multiculturalism and inclusivity. She broke into the fashion world in 2014 as the Creative Director/Brand Ambassador for Puma. This has resulted in an unprecedented buzz in the beauty industry. Using social media to communicate with its target audience is one of Fenty Beauty's primary initiatives. The next month, Rihanna invited her fans and influencers to join her in an immersive experience to produce her beauty film together in real-time. Landing such a coveted partnership allowed Rihanna to pair her marketing savvy with deep talent in the beauty industry. Fenty Beauty, created by singer Rihanna, is a new makeup line that is inclusive of all skin types and tones. The success of the brand was huge. The Fenty Beauty by Rihanna YouTube channel currently has 789,000 subscribers thats a lot of people who are notified every time the brand uploads a video! Rihanna wanted her brand available to women everywhere around the world at the same time. They know what internet slangs are trending and tap into it to communicate with their audience. By having Rihanna and her vision as our north star, we were able to nail the execution of the Fenty Beauty launch with integrity. Kendo has a significant amount of autonomy and the people working there often have start-up experience creating a risk profile among employees that is different than what exists in most companies. All skin types. A singer, songwriter, fashion designer, and all-around icon, Rihanna burst on the scene in 2005. In our first year of business, Fenty Beauty became the biggest beauty brand launch in YouTube history, drove huge success commercially, and was named one of Time Magazines best inventions of 2017. The pricing strategy employed by Fenty Beauty is a crucial component of . This Fenty Beauty marketing strategy helped other makeup brands acknowledge that they did not rigidly define their customers as they thought. It used to be an indie brand that turned global since it is now owned by the LVMH group. Rihannas posts usually showcase her using Fentys products authentically and playfully. After Fenty Beauty's launch, many of the top makeup brands rushed to catch up. The launch of Fenty Beauty highlighted the importance of inclusive marketing, which jolted the industry and shifted the beauty landscape. Some artists establish their brands once they get huge recognition. This makeup brand launched a vast range of 40 foundation shades, which is unusual for a mainstream brand. Luckily, this is a top Fenty Beauty marketing strategy which is one of the reasons Fentys word-of-mouth marketing was off the charts. Refresh the page, check Medium 's site status, or find something. The beauty giant provided the cosmetic industry with a template to borrow from.if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[250,250],'440industries_com-leader-3','ezslot_16',838,'0','0'])};__ez_fad_position('div-gpt-ad-440industries_com-leader-3-0'); Without a good product, diversity and timing would be unimportant. About the foundation. This strategy successfully sets them apart from other beauty brands that are yet to practice this innovation. They were solving a problem a lot of women. Fans, bloggers, and celebrities began purchasing the makeup line and took to social media to provide honest feedback on the products. Does this mean Rihanna has a favorite amongst her businesses? Strategies range from paid social media campaigns, out-of-home advertising, and even pop-up shops where consumers can immerse themselves in the brandand buy the productin their favorite store. Then I also wanted things that girls of all skin tones could fall in love with. They praised Rihanna for listening to their opinions and offering products that they called life-changing. Rihanna highlighted the feedback, reviews, and videos on Fenty Beautys social media channels. Based on your location, we recommend you check out this version of the page instead: Discover the latest data, insights, and inspiration from Think with Google. We were also ready to ship directly to 137 countries. Please enable Javascript to see this feature. They also mix their content with influencer posts and everyday peoples posts. Since then, the singers tweets have been largely promotional for Fenty, and while off-the-cuff tweets are now rare, they always relate to the Fenty brand. The recent years have been exciting for diversity in the beauty industry. Kendo was created in 2008 as an incubator by LVMH as a way to create brands that could be sold in LVMH owned Sephora. This article examines Rare Beauty's marketing strategies using the 4 Ps of marketing (product, place, price, and promotion) and the various other strategies the brand employs. Of course, Fentys success on YouTube isnt owed solely to the brands own channel. Measuring Brand Awareness As Told By Marketing Experts, a remarkable $100 million in its first 40 days alone, 40 shades for each and every skin tone and undertone, Este Lauders foundation will set you back $42, 90% of the 150 million users on Instagram who are under 35, the singers tweets have been largely promotional for Fenty. By raising awareness of their products to more diverse vloggers, the brand is reaching even more potential customers on YouTube especially compared to brands that tailor mainly to white and pale complexions. In 2019, Kylie Beauty launched a new walnut-powder face scrub that the megastar claimed was soft, gentle, and good for everyday use. However, things look are looking up in this area and it seems that Rhianna and Fenty have something to do with it. Moving the focus of your marketing efforts towards brand is not an easy task-especially for executives who've been in the marketing game for a while. Top retailers use AI-powered campaigns to engage their most valuable customers. It was the first time underrepresented, underserved women and cultures were featured in a global prestige beauty campaign. Looking for skincare business names that will elevate your business and make you stand out; check out the lists in this article. Fenty Skin is set for release July 31. Shop Now $29. As the brand sells a huge range of different shades and colors, thousands of influencers are able to film product reviews. If you want to build a stronger, more sustainable brand, these lessons from the beauty giant will help you along. Today, Fenty Beauty's marketing strategy is to provide beauty for all. How Rihanna's Fenty Beauty delivered 'Beauty for All' - and a wake-up call to the industry. Companies frequently spend millions on advertising when launching a new product to create awareness and spark sales. Just like the Instagram posts, the videos on the YouTube account show the authentic and casual sides of Fenty and Rihanna. Fentys products arent only innovative, they also offer aesthetics. Long-term strategies lead to long-term wins! Sure, having Rihanna behind the brand has helped to attract thousands of customers, but pushing boundaries with its marketing and products has really helped Fenty seal the deal with an often underrepresented target audience: minority women. Fenty products look gorgeous when photographed, making them an excellent choice for your Instagram photos. The Fenty Beauty content-marketing strategy gives Rihanna's brand a voice, providing platforms where her customers can also find theirs. The best way to break through with inclusive marketing is to share authentic stories that are rooted in culture and are emotionally meaningful to the consumers you serve. In this work, a strategic marketing plan for the Fenty Beauty skin foundation will be proposed, and the implementation of the integrated marketing communications (IMC) approach will be discussed. This allowed so many women to find themselves in the brand and feel included. Instead of just relying on her name to sell the brand, she focused on creating products that put the customer first and helped to increase diversity within the beauty business. Sephora also provided Fenty with great merchandising and product placement in-store and online. At the time, there wasnt a brand that truly reached everyone from the lightest skin to the darkest. But what if you could use a celebritys existing brand loyalty to catapult your product launch? Social media influencers are very powerful when it comes to shaping consumers purchasing behavior these days something Rihanna was all too aware of even before she launched a beauty brand. Rihanna also posted a photo of herself and A$AP Rocky with the caption "No matter who you are, you deserve to have great skin!" We were so proud to be able to authentically market a beauty brand envisioned by Rihanna to serve all women of all cultures. The fashion industry will only achieve its sustainability targets if brands dedicate communications to making sustainable lifestyles desirable. One of the main drivers of Fenty Beauty's success was Rihanna's social media following and influence. Rihanna entered the beauty industry with Fenty Beauty back in 2017, becoming an instant global success thanks to its brilliantly marketed 40-shade foundation range and inclusive messaging. The range was celebrated for also including those with albinism. After Fenty Beautys launch, many of the top makeup brands rushed to catch up. The beauty industry continues to learn a thing or two with the many marketing strategies available. Let's take a look at some of the most effective ways Fenty has increased brand awareness. The company was valued at $471 million in 2018. Most beauty companies began to also reinvent their Instagram feed to showcase diversity. They are well versed in the meme language. Within the first few days of Fentys launch, the Fenty Beauty Instagram account already amassed over 1 million followers. The only link on her bio also directly leads to the Fenty Beauty website. As an actress, model, artist, entrepreneur, and black woman, Rihanna recognized a critical need in the makeup industry for inclusive makeup shades that perform well on all skin types and tones: I wanted things that I love. In 2017, Fenty Beauty launched 40 shades of foundation, and that has since grown to 50. In this post, were looking at 7 celebrities that love Chrome Hearts. Of the fragrance's creation, Rihanna shared: "If I'm going to make a fragrance that represents me, even the body language of the bottle needs to marry that.". Get your customized and 100% plagiarism-free paper done in as little as 3 hours Let's start 322 specialists online Product Description She used her own experience as a starting point, inspired by the number of times she'd walked away from the makeup chair disappointed. Rihanna focuses on all women and now all women want her products. Rihanna, who is the brain behind Fenty, knows a thing or two about increasing brand awareness. Get in touch to discuss how an influencer marketing strategy can reduce your advertising spend and grow your bottom line. Rihannas makeup line has blown the cobwebs off what we once assumed was an over-saturated industry. Add To Bag. Although all makeup brands cant be Fenty, below are some lessons from the beauty giant. This accounts posts range from promotional content and information on products to memes and tutorials. Based on the objective rules in the, Analysis : Energy Balance 1. Please note: 440 Industries is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[250,250],'440industries_com-large-billboard-2','ezslot_10',871,'0','0'])};__ez_fad_position('div-gpt-ad-440industries_com-large-billboard-2-0');report this ad. In some . In 2017, Rihanna launched her cosmetic line, Fenty Beauty -- from the singer's full name, Robyn Rihanna Fenty -- with a foundation in 40 shades and 10. The Fenty Beauty line offers a foundation in over 40 different shades so people of all colors can find the perfect match. Icon Velvet Liquid Lipstick. An IMC plan is the next step after the developments and approval of the marketing plan, Pedro asks his employer if he can leave brochures from his church on the front desk of the office in case anyone may be interested in learning about the church. This was made clear when in 2021, Rihanna announced that the Fenty clothing line was shutting down. Working with LVMH also gave Fenty Beauty the infrastructure necessary to launch a brand on a globalbasis almost instantly. From their posts to their. Radio 1 Newsbeat s'est entretenue avec des experts en beaut pour dcouvrir les secrets du succs massif de Fenty. Rihannas posts often show her using Fenty products in a playful and authentic manner, bringing a level of fun to the brand which makes it attractive to its youthful audience. This YouTube channel has been invaluable to Fentys brand strategy by providing a means to invite consumers behind the scenes. Learn more about the brand performance of the world's most inclusive beauty brand. Shop Now. Fenty Beauty. In this particular video, Bright tries out some new Fenty products while following instructions from a tutorial video that Rihanna filmed for Vogue. From the strategy of Fenty Beauty, we can also see that sometimes, less is more. Growth and Distribution Network The company has grown rapidly through its partnership with Sephora and department stores like Harvey Nichols. As Instagrams users fit perfectly into Fentys ideal target audience, using this platform to reach potential consumers makes perfect sense. These magnetic tubes can clip together to fit in your bag. Fenty Beauty is marketed as a high-quality, affordable line that is perfect for . The YouTube videos cover Rihannas involvement in developing beauty products and brand strategy. Skincare brand, Fenty Skin has also collaborated recently with Fenty Beauty through an Instagram live where both brands discussed all things skin and beauty with Fenty Skins Ambassador and Fenty Beautys Global Makeup Artist. Rihanna was 100 percent involved in the creation of the makeup line, including packaging, marketing, and formulation. Not just dark-skinned consumers but everyone. This beauty giant also utilizes makeup experts, different models, and real people from different ethnicities and orientations to promote its products. While it would be easy to attribute the success of Fenty Beauty just to Rihanna's star power or her focus on inclusivity, there are other parts of Fenty Beauty's strategy that contributed to the brand's disruption of the . it includes tutorials and beauty tips. Throughout the video, Bright chats to her viewers while simultaneously reviewing products and explaining how and why shes using them quite similar to how someone working a makeup counter would operate. All Rights Reserved. Fenty Beauty was founded on September 8th, 2017 by musical artist Robyn Rihanna Fenty. Rihanna and the geniuses behind Fenty know a thing or two about increasing brand awareness. Til then, see you at https://t.co/p7bMMwDkgv pic.twitter.com/7hzTcH3MrL. captions and comments, You can almost imagine Rihanna being the one typing. 1. Why its So Hard to Make Money, https://contentwriters.com/blog/5-lessons-marketers-can-learn-from-rihannas-fenty-beauty/, https://go.octoly.com/insights-brands/fenty-beauty, https://www.lvmh.com/houses/perfumes-cosmetics/fenty-beauty-by-rihanna/, https://www.retaildive.com/news/rihanna-joins-luxury-group-lvmh-with-fenty-launch/554630/, https://www.prdaily.com/3-lessons-in-social-media-brilliance-from-rihanna/, https://medium.com/@tanvi00sharma/the-fenty-impact-what-beauty-marketing-can-learn-from-rihanna-9f12dea11c40, http://www.thefashionlaw.com/home/lvmh-confirms-fenty-maison-luxury-collection-with-rihanna, https://www.businessoffashion.com/articles/beauty/fenty-beauty-vs-kylie-cosmetics-the-race-to-a-billion-dollar-brand, https://www.forbes.com/sites/pamdanziger/2019/05/11/what-the-lvmh-rihanna-partnership-means-for-the-luxury-market/#5d8e716d57db, https://www.racked.com/2018/5/30/17409524/fenty-effect-foundation-40-shades, https://www.elle.com/beauty/makeup-skin-care/a12480648/rihanna-fenty-beauty-makeup-forever-feud/, https://www.independent.co.uk/life-style/tarte-cosmetics-foundations-white-people-mlk-martin-luther-king-day-a8163026.html, https://wevetoblog.wordpress.com/2017/10/20/a-case-study-of-fenty-beauty-by-rihanna/, https://www.teenvogue.com/story/time-magazine-named-fenty-beauty-one-of-2018s-most-genius-companies, https://www.businessinsider.com/fenty-beauty-is-on-track-to-outsell-all-the-kardashian-beauty-lines-2018-1, https://www.cnbc.com/2017/10/26/4-career-lessons-you-can-learn-from-rihannas-latest-business-ventures.html, https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/what-beauty-players-can-teach-the-consumer-sector-about-digital-disruption, https://adage.com/article/special-report-marketer-alist/marketer-a-list-2018-fenty/315798, http://money.com/money/5271495/rihanna-net-worth-fenty/, https://www.chicagotribune.com/lifestyles/fashion/ct-rihanna-cosmetics-launch-20170926-story.html, https://www.refinery29.com/en-gb/2017/09/170831/fenty-beauty-rihanna, https://www.glamour.com/story/fenty-beauty-rihanna-legacy, https://qz.com/2043156/how-lvmh-helped-make-rihanna-a-billionaire/?utm_source=pocket_mylist, Learn more about me at: www.triciamckinnon.com. From the beginning, our founder Rihanna was very clear that absolutely no one was to be excluded. Kween! Sandy Saputo, Chief Marketing Officer at Kendo Brands, which includes Fenty Beauty, shares the inside story. Additionally,partnering with LVMH gave Fenty Beauty global distribution that was hard to match, through Sephora, one of the largest beauty retailers in the world. However, thanks to Rihannas product-savviness and preference for high-quality, she's yet to deal with any similar PR disasters which has made it much easier to build a stronger, more sustainable brand. Joe Harper. Here's some advice from fellow marketers. This creates an inclusive beauty community where everyone is welcome and if you dont know how to work your makeup well, they have tutorials to guide you. The parent companies listed for Fenty Beauty are Fenty Corp, LVMH and Kendo Holdings. What resulted is a movement that shifted the beauty industry. Although the show was an offline marketing event, it was extremely well-received on social media, with many people taking to Twitter to praise the singers use of plus-size male models. They are very intentional about posting more than 1 skin tone in every few posts. $58.00 ($78 Value) Fenty Icon Semi-Matte Refillable Lipstick Set. You never forget it.". PRODUCT DESCRIPTION CONCISE MARKETING OVERVIEW OF THE PRODUCT & ITS ROLE IN THE MARKET Core Sociability Trendy Quality Material Enhance beauty Actual Cosmetic line Makeup Beauty products Augmented Customer Service Sense of Community Specialty beauty enhancement, cosmetic line PART 1.B. The first time we showed the Fenty Beauty campaign trailer internally, a room full of business leaders, including myself, got very emotional.
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